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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

Coca-Cola has the highest share of voice while 68% of conversations about Lucozade focused on its use for treating medical conditions.

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

Drinks demonstrated how a focus on product quality and distribution could build a brand to significant ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

By John Reynolds, 10 February 12, 09:45

), with profits up 2% to $6.5bn ( 4bn). PepsiCo employs more than 5,000 people in the UK. The global drinks ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

an 'Absolut Bloody London' method of serving the drink. The limited edition design portrays London s style ...

Feel Good Drinks in Mamma Mia! promotion

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 01:22

Feel Good Drinks, the soft drinks brand, has partnered with the musical production 'Mamma Mia ... sponsor of the latest 'Happy Feet' film , which included promotional activity across its soft drinks ... Feel Good Drinks claims the promotion marks its largest on-pack promotion to date. The promotion will run across the 500,000 bottles within the "gently sparkling juice drinks" range until May ...

Coca-Cola to boost brand spend by up to $400m

By Loulla-Mae Eleftheriou-Smith, 08 February 12, 09:23

The soft drinks giant is calling the initiative its 'Productivity And Reinvestment' programme. The programme is part of Coca-Cola's "continuous approach to productivity", which, it states, includes ... , predicted that by volume, 75% of the drinks the company sells at the Games will be low or no ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

08 February 12, 12:00

to their drinks. - If you weren't you, who would you be? Mike Ashley. I'd spend my millions on new Newcastle ...

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

. The Queen is not known to drink Guinness but this did not stop Diageo from mounting a Guinness ...

Vimto shifts marketing spend with increased digital investment

By Sarah Shearman, 07 February 12, 08:30

The Nichols-owned soft-drinks brand is plotting a major digital push this year, targeting teenagers with its ready-to-drink products and mothers with its range of cordials. It has appointed agency Lean Mean Fighting Machine to handle the digital strategy and creative. Vimto plans ...