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Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

last year, Betfair radically overhauled its sport sponsorship activities by introducing four brand ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

and stick to that - promoting grocery products at breakfast time, for example. Sponsorship is another ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

that in 1984 spewed out poisonous gas, resulting in the deaths of more than 4,000 people. The sponsorship ...

Ex-Camelot commercial chief lands Diamond Jubilee post

By Gemma Charles, 07 February 12, 08:30

As commercial director, Smith will be responsible for raising sponsorship from brands to contribute to the overall 10m cost of the 1000-boat flotilla, which will sail down the Thames on Sunday 3 June. Sainsbury s has already signed up as a commercial partner, but Smith wants to bring more ...

O2 extends England rugby sponsorship for four years

By John Reynolds, 06 February 12, 01:30

O2 has signed a new four-year extension to its sponsorship of the Rugby Football Union (RFU), which ... O2's sponsorship of the RFU dates back to 1995 when the game turned professional. The four-year contract means that O2 will continue to be a kit sponsor of the senior men s England team, the men s second ... of other brands' sponsorships of the RFU are currently up for renewal. No financial details of the deal ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

The sponsorship uses the Rexona global brand identity as the Sure brand name is only used in the UK. The Rexona and Clear brand logos will appear on the Lotus F1 Team's overalls and cars. A marketing campaign to raise awareness of the sponsorships is currently in development and is expected ...

Rugby's first interactive app launched for RBS Six Nations

By Arif Durrani, 03 February 12, 02:33

Conceived by Synergy, Engine's sponsorship agency, and delivered by sibling agency Jam, the app promises to "revolutionise and enhance the live match experience". Throughout the match, the app ... of sponsorship in the social media era and this is exactly what the RBS Six Nations Live Challenge aims ...