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Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

last year, Betfair radically overhauled its sport sponsorship activities by introducing four brand ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

and Sport (DCMS) today announced the launch of a £25m global marketing push to boost tourism to the UK over ... for culture, Olympics, media and sport said: "We are taking the fight for the tourist pound right to our ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

08 February 12, 12:00

players and win a trophy for the long-suffering Toon army. I'd also change the name of the Sports Direct ...

Sports Relief launches mobile app to drum up support

By Sarah Shearman, 07 February 12, 10:15

Sport Relief, the sister charity event to Comic Relief, has launched its first mobile app for both ... The Sport Relief in Your Pocket app, created by Chroma, is available to download today (7 February) for free from the App Store and Android market. It features regular updates from all Sport Relief ... examples and stories of individuals' Sport Relief fundraising activities. Past Sport Relief challenges ...

Umbro sidelines John Terry from ad campaigns

By John Reynolds, 07 February 12, 08:30

Sports brand Umbro is seeking fresh football brand ambassadors, with former England captain John

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research ... The Adidas-owned sports brand is shifting the focus of its footwear positioning to women s satisfaction . While technology will no longer be the main focus of the range, it will underpin all marketing ... by M C Saatchi Sport Entertainment, is being used across Europe. In December 2010, the ASA banned ...

Branding 'police' mask non-sponsor logos at Olympic venues

By Rachel Barnes, 07 February 12, 08:30

Kimberly-Clark is one of several companies that will find its brand logos at sporting venues being

BT to sponsor 'London Live' Olympic entertainment events

By Matthew Chapman, 07 February 12, 08:30

London Live , which will take place every day of the Games, will also include live music, sports and entertainment events in Victoria Park and Trafalgar Square. BT signed a deal in 2009 to become the official ... out Olympic and Paralympic sports in participation zones. Live music from big-name acts will take ...

Unilever personal care brands sponsor British Lotus F1 Team

By Loulla-Mae Eleftheriou-Smith, 06 February 12, 01:40

by sports marketing activation agency JMI. Francois Renard, global brand vice-president for Clear, said ... into our consumers' passions cars, sports, extreme adventure in order to engage with them. The thrill ... that former World Champion Kimi R ikk nen will be joining the team after a two-year hiatus from the sport ...