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Hovis launches British Farmers Loaf with £3.5m marketing push

By Sarah Shearman, 11 May 12, 04:50

campaign, fronted by celebrity Jodie Kidd. Starcom handled the media for the campaign, booking the TV ...

Adwatch (May 2) Top 20 recall: Florette

By Russell Ramsey, executive partner, JWT London, 09 May 12, 08:30

PC World M C Saatchi/Walker Media 32 13 ( ) Dreams RKCR Y R/Starcom ...

Adwatch (May 2) Top 20 recall: Audi

By Jamie Maker, director, Brave, 02 May 12, 08:00

= ( ) Maggi seasonings Publicis/Mindshare 28 17= ( ) Oral-B Publicis/Starcom ...

Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco

By Richard Warren, Joint chief executive, DLKW Lowe, 25 April 12, 12:00

( ) Boots Mother/OMD UK 40 4= ( ) OXO Dare/Starcom 39 4 ... Hut Draft FCB/Starcom 14 11= (-) Marks Spencer In- house/ In- house ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

/MediaCom 31 13= ( ) Pizza Hut Abbott Mead Vickers BBDO/ Starcom 30 13 ... 19 ( ) Dreams RKCR Y R/Starcom 25 20 ( ) Dettol Euro RSCG ...

Adwatch (April 4) ) top 20 recall: The Guardian

By Gareth James, Executive creative director, TMW, 04 April 12, 12:00

C Saatchi/Walker Media 29 10= ( ) Bisto McCann Erickson/Starcom 27 ...

Furniture retail and DIY brands switch from price-led to emotive ad strategy

By Alex Brownsell, 22 March 12, 08:30

for strategy at ad agency Starcom MediaVest, which created the Harveys app, says the retailer has, in the past ... does not include TV sponsorship Source: AdDynamix/Starcom MediaVest Group ...

Adwatch (Mar 14) top 20 recall: Britvic

By Tracey Fellowes, managing partner, head of planning, VCCP, 14 March 12, 09:50

13 ( ) Ribena M C Saatchi/MediaCom 33 14= ( ) Dreams RKCR Y R/Starcom 32 14= ( ) Febreze Grey D sseldorf/ Starcom 32 16 -12 NatWest ...

Mr Kipling cakes to be given out free from scented outdoor sites

By John Reynolds, 14 March 12, 08:42

agency behind the push is 101. Starcom bought the media space. Follow John Reynolds on Twitter ...

Industry View: Will Apple unveil an iPad 3 tonight?

By Matthew Chapman, 07 March 12, 10:21

will be for the mobile industry. Oli Newton, head of strategic partnerships, Starcom MediaVest ...

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