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TV or not TV: Should challenger brands resist the lure of TV advertising?
supermarkets. Part of the appeal of a brand that is absent from tv screens is a sense of discovering something ...
Marketers need to work on loyalty activation, research claims
supermarket offers rewards, 70% prefer offers or discounts to spend at the supermarket, with only 18% wanting ...
Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch
, followed by a wider rollout in other supermarkets. It is unclear what level of marketing support ...
Supermarket sweep for in-store Wi-Fi
All the big four supermarkets are now trialling Wi-Fi for customers in their stores. ... According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months. An Asda spokeswoman confirmed the supermarket was trialling Wi-Fi but said it wanted to "keep details under wraps until we're confident which bits our ...
What do you do when the prime minister comes knocking?
, and railed at the drinks industry for supplying cheap alcohol, particularly in supermarkets, for fuelling a ...
Tesco shifts UK number two out of role
shares in the supermarket just before it issued a profits warning, has been shifted out of his role
Specsavers claims victory after two-year battle with Asda
Specsavers is claiming victory in a legal wrangle with Asda over an ad campaign the supermarket ... The Court of Appeal ruled that Asda's strapline and use of a double-ellipse logo was similar to Specsavers' and an infringement of trademark. Family-owned Specsavers said it intends to pursue a damage claim against Walmart-owned Asda and has taunted the supermarket with a press release titled 'Asda ...
Argos looks to US for new managing director
, which includes his position as chief operating officer of online supermarket retailer Peapod, executive ...
Brands eye a share of booming digital health sector
in the home and need technology to measure their progress.' Supermarket chains such as Tesco will be next ...
Asda targets overseas expansion for George brand
. The supermarket chain has experimented with standalone George stores in the UK, but closed them down in 2008 ...
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- Design Lead (Mobile), Propel
- £40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
- New Business Exec | c. £42k + benefits | central London, Bruzas & Co
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