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Tesco pushes virtual clothes in small London stores

Tesco has partnered augmented reality platform Aurasma to bring virtual window shopping to its ... then tap to purchase the item on display. Emily Shamma, Tesco clothing online director, said: "Our ...

Tesco gives ready meals multimillion-pound revamp

By Matthew Chapman, 24 May 12, 12:44

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising ... Radio and outdoor activity launched today (24 May). Tesco is relaunching its entire range ... are the Indian, Oriental and Tex-Mex range, with these meals including 20% more meat. David Harman, Tesco ... an elephant design in classic purple for the Indian curry range. Tesco's new ready meals will launch with a ...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum

23 May 12, 01:00

YES - MARTIN BROOKS, CHIEF EXECUTIVE, WORK CLUB British brands are world-class digital innovators. Here's a few highlights: BBC's world-beating iPlayer; Heinz's mass personalisation; Barclays' mobile payments; ASOS' social marketplace; Tesco's mobile innovation in Korea. That's before we get ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

valuable global brands, while UK brands including Tesco and O2 have slipped down the table. ... from 35th to 19th after a 74% increase to $33.2bn. Tesco fell from 31st to 36th place after its ... and Tesco are international if not global and increasingly globalising their operations. It s a question ... 35 Pampers 18,299 -5% -5 36 Tesco 18,007 -18% 15 37 ...

Helen Edwards: Get personal with your brand

By Helen Edwards, PPA Business columnist of the year, 16 May 12, 10:00

on Twitter: @helenedw 30 SECONDS ON: GETTING PHYSICAL - In March this year, Tesco boss Philip Clarke ... in addresses analysts' concerns that Tesco is losing touch with its customers. - Innocent Drinks was started ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

Karmarama/Maxus 31 10= (19=) Tesco The Red Brick Road/ Initiative 30 10 ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

operator Cineworld and Amazon.co.uk. Also cited are fuel offers, Starbucks, Play.com, Asda, Tesco ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

follows hot on the heels of the revamp of Tesco s value range, the revamp of Morrison s value range ... no longer need to worry about buying their everyday staples as they will always match the price of Tesco ...

Tesco escalates voucher war with Clubcard exchange campaign

By Matthew Chapman, 14 May 12, 08:57

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions ... toy at Tesco. Janet Smith, Tesco Clubcard director, said: "By increasing the value of Clubcard ... chief executive Philip Clarke blamed in part on not engaging in voucher activity. Tesco's stuttering ... in the previously lauded Clubcard scheme drawing fire. The Big Price Drop campaign that Tesco launched before ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

By Matt Chapman, 11 May 12, 01:00

, and is forecast to rise to 11.2bn by 2016. However, Tesco, which made it first online foray in 2000, the year ... come from Tesco and Sainsbury's, so they are familiar with the good-better-best tiering of own ... against Tesco Finest. So, we've looked at the whole offer and worked out where there is a gap ...