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Betfair to knock rivals for the first time in campaign

By John Reynolds, 10 February 12, 01:19

campaign. ... The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online. The campaign marks the first time ... campaign delivering the clear fact to both existing and potential customers, that Betfair offers far better ...

VisitWales top marketer exits for Cardiff & Co

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 01:05

Page to promote the country as a holiday destination, as part of a major integrated campaign, kicking ...

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ... in this category.' Rowe admits sensitivity is required when it comes to TV, but draws attention to other ... responsible brand, she says, is ensuring Ann Summers' campaigns are highly targeted at the right people ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

campaign, for the marque's A6 Avant model, depicted a world inhabited by a metallic Audi hummingbird ... . BBH has done fantastic work for decades, but we need to ensure that our campaigns are fresh, move ... -the-line campaigns and an increased focus on the digital customer journey. He observes that, while car-buyers could ...

Brands struggling to follow consumer journey online, finds IAB

By Sarah Shearman, 10 February 12, 11:52

that online display and social media are most integrated with search in campaigns, at 65% and 62% respectively. This is followed by TV, with 43% of campaigns integrated with search marketing. Jack Wallington, chair ... awareness as their primary objective. Nearly two thirds of the ones which integrate search into campaigns ...

Google to launch 'own-brand entertainment hardware'

By Matthew Chapman, 10 February 12, 11:20

its Android mobile operating system to mobile manufacturers, and the launch of its Google TV platform ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising. ... their celebrity-driven TV campaigns.' Nonetheless, Duffy claims that Bulldog's marketing, without TV, has ... says that last year, 821 brands that had never previously used the medium launched TV campaigns ... and increased scepticism about big corporations, small brands still think twice before creating TV campaigns ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

by expanding into toys, clothing, TV shows, magazines and computer games. Brand licensing has historically ... -worth of merchandise in 2011, and is launching an online TV station. Meanwhile, Angry Birds opened its first shop ... is changing. 'In the old model of films and TV shows, a film came out, a character took off, they did a sequel ...

Clarks launches AR campaign for Spring collection

By Matthew Chapman, 10 February 12, 09:30

Footwear brand Clarks is launching its first ever augmented reality campaign at the end ... The campaign includes four videos for the brand s hero styles , which include Bodkin Bay , Henderson Sky , Dollar Craze and Scent Bottle . Clarks is using Aurasma's technology to make the content more easily discoverable via its press ads. As long as a smartphone or tablet user has ...

Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

Available from today, the e-cards come with three different messages about love. Visitors to the Marmite fan page who like the brand will be able to send one of the e-cards to contacts within their network on Valentine's Day. The campaign was devised by Splendid Communications. Marmite, famous ...