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TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

audience, TV is fine,' he says. 'Tesco's audience is everybody, so a broadcast strategy is right ...

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

a voucher for another high-street store. Belnikoff said: "The success of schemes like Tesco ...

Tesco delays banking launch until 2013

By Alex Brownsell, 06 February 12, 10:47

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current ... Tesco Bank has 6.5 million customers and has long stated its intention to provide a full range ... and loans. According to reports, Tesco Bank chief executive Benny Higgins said the company had delayed ... . This is for the very long term." Tesco is one of a number of new entrants plotting to steal share from high ...

Ben & Jerry's mirrors Haagen-Dazs with liquid centre ice-cream launch

By John Reynolds, 06 February 12, 09:50

, which will debut in Tesco later this month. ... Ben Jerry's Core will launch in three flavours Karamel Sutra, Doughable Whammy and Berry White. Each 500ml pot will cost 4.99. The pots have a soft core of chocolate truffle, chocolate fudge or caramel sauces, and two flavours of ice cream. Ben Jerry's Core will initially launch in Tesco ...

Do consumers really care about eco-packaging?

By David Benady, 03 February 12, 10:00

. Consumers cited Cadbury, Tesco and Nestle as the worst offenders when it comes to excessive packaging ... that use excessive packaging, 42 respondents suggested Cadbury, 19 mentioned Tesco and 16 said Nestle ...

Are marketers too fickle when it comes agency relationships?

By David Benady, 03 February 12, 10:00

Lowe began working with Tesco bosses Ian MacLaurin and Terry Leahy in 1989 while at the agency Lowe ...

Supermarket sweep for in-store Wi-Fi

By Matthew Chapman, 03 February 12, 08:30

According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi ... Park. Tesco has led the way so far in terms of Wi-Fi adoption by rolling it out to all its Tesco Extra superstores . Tesco customers with Clubcards get unlimited access and can use their Clubcard ...

Tesco shifts UK number two out of role

By John Reynolds, 02 February 12, 09:05

Bob Robbins, Tesco's chief operating officer who netted himself more than £200,000 by selling ... Robbins is going to a new and undefined role, where he will be working for Philip Clarke, Tesco ... of the company, Tesco said. Robbins sold 50,000 shares in Tesco on January 4 this year, earning himself 202 ... one of its worst Christmas periods on record. The profits warning prompted Tesco's share price ...

Brand Health Check: Muller

By Loulla-Mae Eleftheriou-Smith, 02 February 12, 12:00

Muller is the dominant player in the yoghurt category. Its three core brands, Muller Corner, Muller Light and Muller Rice, pull in annual sales of almost 400m. However, as Tesco's recent travails show, even the mighty can find themselves flailing. One would think that a 20m investment in a ...

Dixons loses chief executive to Apple

By Matthew Chapman, 31 January 12, 11:25

Apple has hired John Browett , Dixons Retail chief executive and the former Tesco.com chief ... Retail, Browett was chief executive at Tesco.com and before that, he advised retail and consumer goods ...