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Video: Brian Blessed and Carlsberg brand controller discuss Euro 2012 ad

By Matthew Chapman, 16 May 12, 12:18

in the 1948 FA Cup Final, while Morris dismisses the possibility of Olympic fever overwhelming Carlsberg ...

Paddy Power cites 'human error' after heart attack tweet criticism

By Nicola Clark, 01 May 12, 02:43

The tweet (below) follows Bolton Wanderers' Fabrice Muamba suffering a cardiac arrest on the pitch during an FA Cup match against Tottenham Hotspur in March. Users criticised the tweet on Twitter, describing it as "shocking" and "appalling" and "absolutely disgraceful". Another poster asked ...

Waitrose congratulates Reading on promotion to Premier League

By Matthew Chapman, 30 April 12, 10:41

with the full-time manager's job in January 2010, following a surprise victory against Liverpool in the FA Cup ...

FA says Euro 2012 footballers won't play for Team GB

By John Reynolds, 23 April 12, 12:38

The Football Association (FA) has today (23 April) made it clear that no player selected ... The FA's stance defuses a possible row between Team GB and football club managers who would be uneasy about their star players appearing in the Euro 2012 tournament and the Olympics, ahead ... to 80 players. But now the FA has said that once the list is further shortened to a final number ...

Budweiser beer mats link fans to FA Cup

By Loulla-Mae Eleftheriou-Smith, 12 April 12, 09:35

Budweiser, the sponsor of the FA Cup, has launched an app that allows consumers to pose with a ... that point the camera on their smart device at promotional Budweiser beer mats will see the FA Cup appear ... as FA Cup sponsor is to bring the famous trophy closer to the fans. "The collaboration with Aurasma ... for the final stages of the competition." Budweiser's sponsorship activity for the FA Cup saw the brand ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

By Sarah Shearman, 03 April 12, 08:00

"},"10":{"color":"#97c6ea"},"11":{"color":"#ecbab5"},"12":{"color":"#e98951"}},"reverseCategories":false ... ":"#467336"},"10":{"color":"#97c6ea"},"11":{"color":"#ecbab5"},"12":{"color":"#e98951"}},"reverseCategories":fa ...

British Heart Foundation targets Fabrice Muamba rematch with ads

By John Reynolds, 27 March 12, 08:30

hoardings at the FA Cup rematch between Tottenham Hotspur and Bolton Wanderers on Tuesday (27 March

Promotional Feature: Brands face the attribution challenge

By Lynsey Barber, 12 March 12, 02:54

can t be used for everything. How does mobile fit in? FA Mobile is an additional touchpoint ... insights and acting upon that. FA Click-through and view-through metrics are relatively quantifiable ... in combination, from those in the purely digital space. Education is key. FA It s easy for specialists ...

Facebook to broadcast more live FA Cup matches next season

By John Reynolds, 01 March 12, 08:00

Facebook is to increase the number of live FA Cup matches it streams during next year's competition ... Last year marked the occasion that an FA Cup match had been streamed live on the social network . FA Cup sponsor Budweiser brokered the deal with non-league teams Ascot United and Wembley FC ... . According to sources, Budweiser is in discussions with The Football Association (FA) over streaming up ...