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The joy of sex marketing

conveying aspirational desires. Brands in sectors from chocolates to restaurants to travel are gearing up ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

by the Olympics authorities and several transport bodies. Designed to inform travellers in the capital ... and Kings Cross St Pancras, before moving on to inform travellers of what action they can take. In its ... -running "Check before you travel" campaign, according to Macleod. A Twitter feed, @GAOTG, will also launch ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

Marshall Warren, excite fallen angel Leisure/Travel AKQA, Nike training club Fortune ...

Adwatch (Feb 1) - Top 20 recall: First Choice

was booking a package holiday through a travel agent. The idea of package holidays is becoming obsolete ... offer their own comprehensive deals on hotels and cars. The poor old travel agent is being squeezed from ...

Brands and content: what's the story?

the road less travelled, when they trust us to tell their story. It lets us practise what we are best ... -based team, who travel the world sourcing content built around a community of contributors and IKEA ...

TfL launches 'Get Ahead Of The Games' ads

today, offering travel advice and tips. Johnson said: "This campaign is key to the preparation ... Lanes to athletes travelling around the venues. Johnson insisted the lanes would not be "exclusively ...

Brand barometer: Social media performance of Thomas Cook

A look at how travel company Thomas Cook has been performing across social networks during the past

Subway's UK marketing chief on putting health and value at the heart of the brand

to London and all around the country.' Hobbies : Loves to travel. 'The last place I went to was New ...

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

travel or holidays, Thomas Cook is the number one thing that they come back with that s all about ... in travel is a clear 50 precentage points behind us. It's a vehicle that's instantly recognisable ... the customer, by talking about our scale, our heritage, our expertise in travel. [The Marketing department] can ...

Thomas Cook's marketing chief on the fight to save the 170-year-old business

Travel's strategy for its Thomson and First Choice brands. For the past few years, it has focused ... at travel and leisure marketing Souk Response , argues that Thomas Cook should be playing to its strengths ... , Tom Rees, senior travel and tourism analyst at Mintel , contends that pushing product might ...

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