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Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

. Unilever is another to have tapped into the growth in digital music. It recently became the first company ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

for different things. Microsoft, like Procter Gamble or Unilever, enhances its products when its brand name ...

Dove seeks 'brand love' with strategic shift to Facebook

By Loulla-Mae Eleftheriou-Smith, 22 May 12, 08:30

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

By Noelle McElhatton, 21 May 12, 10:36

? I don t see why not. Paul Polman, chief executive of Unilever, told us that he sees a time when ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

By Noelle McElhatton, 16 May 12, 12:00

of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Unilever s senior vice-president of marketing, Marc Mathieu, has been named the most powerful marketer in Britain, topping Marketing s annual Power 100 ranking, sponsored by Engine. Mathieu ... . The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead ...

Kerry Foods marketing chief Chapman joins Kraft

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria. Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic

By Rachel Barnes, 10 May 12, 12:30

, according to the Unilever chief executive? ... Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever ... with conviction when he describes the Unilever 'Sustainable Living Plan', set out in 2010, as 'probably the most ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ... Radox. Unilever dominates this sector and this was further bolstered by purchase of Radox from Sara Lee ... Unilever it has helped boost sales for Colgate-Palmolive in 2011 but its TV ad for Sanex Zero % was banned ...