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TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

everyone seems to be united on, however, is a belief that the transport system will be a living hell when ...

Brit Insurance marketing cuts threaten cricket sponsorship

By John Reynolds, 31 January 12, 08:30

The company, which sponsors the elite England cricket team, has entered into a 30-day consultation period with its six-strong marketing unit; the team was reduced from 14 last November. Recently appointed chief executive Mark Cloutier has opted to outsource Brit Insurance s marketing. Marketing ...

Insurer RSA adds Sky marketer amid restructure

By Alex Brownsell, 27 January 12, 11:40

commercial marketing unit. Markey said: "[House] will play an integral part in building our Marketing ...

Android tablet sales advance on Apple

By Matthew Chapman, 27 January 12, 09:20

Shipments in the fourth quarter were 27 million units, up 150% from 10.7 million units in the same period in 2010. Despite Apple's dominance of the market, Android devices did gain some ground with Apple's market share falling from 68% to 58% year on year during the fourth quarter. In contrast ...

Apple doubles profits as iPad and iPhone sales explode

By Matthew Chapman, 25 January 12, 09:34

in the US on 14 November, Apple's sales of its iPads increased 111% year on year to 15.43 million units sold ... ,"lineWidth":2,"logScale":false,"hasLabelsColumn":true,"hAxis":{"maxAlternations":1},"vAxes":[{"title":"Units ...

The DIY creative brands

By Adam Woods, 20 January 12, 12:00

units. Hyundai launched its commercial agency, Innocean, in 2005; WPP embedded an entire team to create ... units, cost was given as the primary motive. There is no reason to suppose that UK advertisers see ... an outside perspective. For Google, that's a very effective mix.' Google's in-house creative unit, Google ...

Brand Builder: Virgin Money

By Alex Brownsell, 19 January 12, 08:00

of Newcastle United. It has also launched a competitive range of savings products that do not rely ...

Editor's comment: Welcome - Home truths about in-house creative

18 January 12, 12:00

The simple answer is that it's the 'creative' bit. Yes, agencies provide insight and comms strategy, but many argue that the other big 'C' - creative - is what agencies do that clients can't. Or can they? We put the in-house creative unit under the microscope, asking brands and agencies how ...

Marketing Guru on... marketing jobs overseas

18 January 12, 12:00

years in Singapore, where he ran Nokia's Asian marketing unit. He is a former marketing director ...

Harvey Nichols to debut small format store

By Matthew Chapman, 17 January 12, 03:31

The 22,000-square-foot store will open in autumn in a retail unit previously occupied by Habitat. Harvey Nichols said it would reveal more details of the concept behind the new mall format store this spring. The company already has seven small format stores in the UK. Joseph Wan, chief executive ...