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The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

to the category, whereas India is much more toned-down in terms of the visuals we will use ,' he explains. 'In ...

Absolut partners Gorillaz artist Hewlett for 'Bloody London' push

By Gemma Charles, 10 February 12, 08:30

seven characters from the past who have influenced and shaped London s culture. Absolut said ... celebrates our vibrant cultural capital, capturing London s creativity and rich style-heritage in a unique ...

VisitBritain and DCMS in £25m global tourism push

By Loulla-Mae Eleftheriou-Smith, 09 February 12, 01:46

VisitBritain, the marketing body and UK tourism board, and the Department for Culture, Media ... for culture, Olympics, media and sport said: "We are taking the fight for the tourist pound right to our ...

Junk food 'super complaint' puts Krave, Nesquik and Cadbury's Buttons in firing line

By Gemma Charles, 09 February 12, 09:10

correspondence from Ed Vaizey MP, the Minister for Culture, Communications and Creative Industries, encouraging ...

Ex-Camelot commercial chief lands Diamond Jubilee post

By Gemma Charles, 07 February 12, 08:30

Jubilee Trust. The aim of the body is to raise 100m for projects related to education, culture ...

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

culture of binge-drinking. Neither was former prime minister Tony Blair averse to giving brands a ...

Helen Edwards: Knowing when to ignore trend predictions

By Helen Edwards, PPA, Business columnist of the year, 01 February 12, 12:00

thing, thanks to the explosion of 'me-screen' culture, where people access content on demand ... , blowing into a full-scale cultural storm that rendered its 124-year old brand and its technologies about ...

Pernod-Ricard revives Absinthe with global campaign

By Sarah Shearman, 31 January 12, 08:30

Pernod-Ricard is relaunching its absinthe brand with a campaign that plays on its cultural ... The drinks maker first produced the spirit, sometimes called "the green fairy", in France in 1805. It is planning its first global campaign for its Absinthe Sup ri-eure brand, which will underline the drink's associations with the arts and bohemian culture. Pernod-Ricard has appointed Forward to create a digital ...

Storytelling still the key in a complicated world

By Toby Smeeton, Sunday, 31 January 12, 12:00

. At the heart of our business sit creativity and our clients' goals and our culture recognises individuality ... places greater emphasis on the visual experience that engages the reader and encourages their further ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

the richly indulgent website, Nowness, all about art and culture. This provides an edited selection ... out a cultural landscape rather than just selling timepieces, and has been happily entertaining ...