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FA says Euro 2012 footballers won't play for Team GB

By John Reynolds, 23 April 12, 12:38

The FA's stance defuses a possible row between Team GB and football club managers who would be uneasy about their star players appearing in the Euro 2012 tournament and the Olympics, ahead of the start of the new domestic football season. Some newspaper reports had suggested that Wayne Rooney ...

Review of the Year: Top 10 marketing mishaps in 2011

By Nicola Clark, 20 December 11, 10:30

, Wayne Rooney has been in the spotlight for all the wrong reasons. It was therefore of little surprise when the star striker's long-term relationship with Coca-Cola lost its fizz. Rooney, who has promoted ... the 2018 and 2022 World Cups to Russia and Qatar. 4. COKE LOSES ROONEY SPARKLE From allegedly ...

Technology creates a whole new ball game for sports marketing

By John Reynolds, 09 December 11, 12:00

obvious, says Latimer, with the prospect of a Manchester United fan having his face on Wayne Rooney ...

Fans to get photos on the backs of star players

By John Reynolds, 30 November 11, 09:56

Fans of Wayne Rooney and Jonny Wilkinson could have the chance to have images of their faces

Fox's launches Christmas pudding with Facebook campaign

By Sarah Shearman, 01 November 11, 09:30

was created by Finn PR and Mother with Facebook activity handled by 20:20. Wayne Greensmith, marketing ...

Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

. Of the current environment, Wayne Brown, managing director of digital ad agency glue Isobar, says: 'The agencies ...

BrandMAX digest: 'B' is for business as well as for brands

By Staff, 30 September 11, 12:00

depicting Wayne Rooney daubed in blood-red paint, bellowing a war cry. 'It would have bombed in research ...

BrandMAX: Nike's Elworthy champions gut instinct over research

By John Reynolds, 21 September 11, 05:03

Elworthy, Nike's global football brand communications director, appeared alongside Neil Christie, the managing director of Wieden+Kennedy UK, and fellow architect of the brand's recent campaigns. Nike's 2006 World Cup campaign included a poster of Wayne Rooney drenched in blood-red paint, screaming a war ...

Gaming meets real life

By George Nimeh, 13 September 11, 12:00

Wayne Gretzky, Castle told GameHorizon delegates: "I'm going where the puck is going to be." He ...

Coca-Cola rolls out PlantBottle packaging in UK

By Loulla-Mae Eleftheriou-Smith, 12 September 11, 12:02

. In support of the bottle launch, Coca-Cola has enlisted "eco-designer" Wayne Hemingway to create a limited ... to be launching the new PlantBottle and by teaming up with Wayne Hemingway, we're hoping to inspire consumers ...