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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

contributions and opportunities from a complex web of levers' including social media, in-store and shopper ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

By Sarah Shearman, 24 May 12, 08:30

of the Firefox browser, that some versions of the Windows 8 operating system will restrict web access ... of the web'. The push, which was created in-house, focused on what the browser can help users do ...

Google Chrome beats IE to become the world's favourite browser

By Sarah Shearman, 22 May 12, 10:36

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web ... marketing push to date, with a global campaign promoting storytelling on the web and a digital graphic novel ...

Google to inject more facts into search

By Sarah Shearman, 17 May 12, 09:40

generation of search, which taps into the collective intelligence of the web and understands the world a bit ...

Facebook looks to boost payments revenue through new app store

By Sarah Shearman, 10 May 12, 11:00

The 'App Centre' aims to showcase 'the best social apps' from across the web, such as Pinterest, Spotify and Draw Something. It will also allow developers to charge for Facebook apps for the first time. Consumers will need to use Facebook Credits to purchase the apps, meaning Facebook takes a 30 ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

By Stuart Derrick, 04 May 12, 08:00

be numbered. With real-time bidding, brands are targeting specific online audiences on web pages

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

There was a time, pre-digital and the modern web, when media planning and buying was, in simplistic terms, a relatively straightforward reach-and-frequency exercise. Google changed all that. In came pay-per-click and a whole new world of auction-based needs in terms of tools and talent - brand ...