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TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

we stumbled into was an interesting communication model which is about advocacy,' he says. 'We are a ...

Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

programmes that trigger advocacy through word of mouth. ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...

Building a bridge between brands and consumers

By Louise Pearce, Forward, 31 January 12, 12:00

brand warmth and advocacy, a rise in the number of store and website visits, and dramatic hikes ...

Special Report: Social media - battle of the brands

By Kim Benjamin, 26 December 11, 08:01

goes beyond traditional customer service and fosters a huge amount of advocacy with our customers ...

Field Marketing Agency of the Year: CPM

By Sarah Shearman, 13 December 11, 09:00

market, Sony Ericsson faced a tough challenge - how to gain recommendation and advocacy at the point ...

Marketing video report: Patrick Kalotis on how social media is transforming PepsiCo's relationship with consumers

08 December 11, 09:00

Kalotis explains how social media means his team can communicate with consumers in real time and how some PepsiCo brands thrive with consumer advocacy - amplified on social networking websites. To read the full interview pick up this week s issue of Marketing or read the profile feature online . ...