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Change4Life tackles sensible drinking mission
Created by M C Saatchi, the humorous TV execution warns that drinking just slightly over the NHS guidelines still leaves drinkers at risk from serious illness, including heart disease, stroke and cancer ... of beer a day triple the risk of developing mouth cancer and double the risk of developing high blood ...
What marketers can learn from Barbie
of whom have daughters who have lost their hair as a result of cancer treatments, are behind a Facebook ...
Breast Cancer Care trials 'hard-hitting' ad approach
Breast Cancer Care is to swap its pink-themed messaging for a more hard-hitting positioning ... the cancer . The ads show a confident woman with a mastectomy scar, no hair or clothes, covered in pills. Breast Cancer Care hopes to achieve greater cut-through with the more hard-hitting approach, having struggled for brand awareness against Macmillan Cancer Support and Cancer Research UK. Jane Heath, head ...
Mattel responds to calls for bald Barbie
have daughters who lost their hair after cancer treatment. Robin Grant, managing director at We ...
Acting government communications chief given permanent role
this mould. She joined the civil service in 2008, having previously worked for the Audit Commission, Cancer ...
Review of the Year: Top 10 marketing moments of 2011
-year battle with pancreatic cancer, heralded a public outpouring of grief, and vigils were held outside Apple ...
Government reveals £50m cut to health campaigns adspend
a spending rise year on year was the cancer signs and symptoms campaign. ...
Wonderbra takes the plunge with bungee jump stunt
to ultimately drive purchase." During Breast Cancer Awareness month, Reckitt Benckiser created the world ...
Do shock tactics such as Benetton's latest campaign still work in 2011? The Marketing Society Forum
-term. NO- PROFESSOR PAUL FORSTER, CHAIRMAN, THE PROSTATE CANCER CHARITY Benetton has slipped out of its ...
Nikon renews Hollyoaks sponsorship
of Reckitt Benckiser s support of Breast Cancer Awareness Month. Follow Loulla-Mae Eleftheriou ...
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