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Carlsberg UK unveils San Miguel Fresca

By Gemma Charles, 30 January 12, 01:30

Carlsberg UK is rolling out its first brand extension to San Miguel in a bid to compete with summer ... The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine ... thirst-quenching, chilled drink. Developed as a result of a strategic partnership between Carlsberg UK ... the ad campaign. David Scott, director of customer marketing for Carlsberg UK, said: "We're confident ...

Tetley's revamps ITV4 idents in £5m push

By Gemma Charles, 22 December 11, 12:12

The revamped idents use the strapline "Tetley's sponsors Real Men's TV". The idents feature characters in a range of situations that bring the brand's personality to life through light-hearted, humorous conversations. David Scott, customer marketing director for Tetley's brewer, Carlsberg UK ...

Promotional Marketing Agency of the Year: Haygarth

By Matthew Chapman, 13 December 11, 09:00

benefited from organic growth within digital and data for GlaxoSmithKline (GSK), Unilever and Carlsberg ...

Digital Leagues 2011

By Kim Benjamin, 26 October 11, 12:00

% design/build, 27% e-commerce, 7% mobile, 15% eCRM, 2% viral, 3% ads, 3% search. Clients include Carlsberg ... . Clients include Carlsberg, Nestle, AVG Technologies. www.skive.co.uk Code Computer Love Founded 1999 ...

BP enters 'daily deals' fray with retail voucher site

By Sarah Shearman, 06 September 11, 08:30

The scheme launches with exclusive deals from BP Retail s strategic partners, which include Coca-Cola, Carlsberg, United Biscuits, Danone, Mars and Walkers. A Today s offers platform, which sits within BP s main website, offers consumers relevant deals based on their location. It has been created by Rockpool ...

Liverpool FC overhauls Carlsberg lounge

By Gemma Charles, 12 August 11, 08:30

Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season. ... The transformation of the 200 metre square Carlsberg lounge at Anfield was overseen by brand ... tactics zone, electronic Carlsberg bottle display, goals wall and relationship wall, where Carlsberg captures some of the best moments in the club's history during the Carlsberg era. Louise Larsen Bach ...

Premier League marketers give their outlook on the coming season

By Alex Brownsell and Gemma Charles, 12 August 11, 12:00

our main partners, Standard Chartered and Adidas, and our official partners, Carlsberg, Thomas Cook ...

Tuborg teams up with LMFAO for interactive TV competition

By Gemma Charles, 29 July 11, 12:45

Carlsberg UK is launching an interactive TV campaign for its Tuborg lager brand which offers ... of the channels involved in September. Chris Thornhill, brand manager for Tuborg at Carlsberg UK, said: "For ... collaboration between Carlsberg UK, Channel 4, Bauer Media, Fuse Sport Entertainment and Universal Music. ...

Beer and football: A game of four brands

By John Reynolds & Gemma Charles, 01 July 11, 12:00

has joined Carling, sponsor of the League Cup; Heineken, Champions League sponsor; and Carlsberg ... and wheel in a giant screen showing the match.' While Heineken, Carling, Carlsberg and Budweiser might ... if everyone in a category is doing similar things.' CARLSBERG ENGLAND TEAM Length of association: 1995 ...

Carlsberg signs new sponsorship deal with The FA

By Oliver Luft, 15 June 11, 09:54

Carlsberg has signed a deal with The Football Association (FA) that extends the larger brand's long ... The deal runs until 2014, improving Carlsberg's sponsorship rights, and comes ahead of the FA's official unveiling tomorrow of rival Budweiser as its new FA Cup sponsor. It is thought that Carlsberg ... rights. Carlsberg's commercial links with football date back to 1992, when it signed up as Liverpool ...