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Tesco escalates voucher war with Clubcard exchange campaign

Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions ... The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non ... to earn pocket money before asking for a Clubcard voucher instead of his usual 5 in order to buy a 10 ...

'We have to build better brands and we need a different conversation', admits Tesco chief

By Matthew Chapman, 18 April 12, 12:38

will be more personalisation and localisation [in marketing] and we have brought [Clubcard creator] Dunnhumby ...

Tesco boosts Clubcard with last-minute deals and 'love loyals' plan

By Rachel Barnes, 17 April 12, 08:30

Tesco is to overhaul its Clubcard scheme with the launch of a 'Love loyals' programme designed ... The retailer, which this week will outline its strategy to get its UK business back on track as it announces a slip in domestic profits, intends to develop a sales channel for Clubcard rewards through ... can offer our customers even better Clubcard benefits and deals, such as personalised offers, new ...

Brand Health Check: Tesco

By Rachel Barnes, 22 March 12, 12:00

-exploited assets, including Clubcard and its geographic scale. - It needs to define and create a 'big bang ...

Tesco UK and Ireland chief Brasher quits

By Daniel Farey-Jones, 15 March 12, 08:00

for contibutions such as Clubcard and the development of Tesco s non-food business. Clarke said: "Richard has been an architect of our successful format strategy; a true innovator with both Clubcard ...

Tesco trials Clubcard tie-up with LivingSocial

By Ed Owen, 12 March 12, 09:05

People in Sheffield will be able to swap Tesco Clubcard points for offers on daily deals website ... The pilot links Tesco's Clubcard with LivingSocial's daily deals feature, which is city ... local communities and get ourselves exposed to more local customers." Clubcard holders will be able to swap 7.50 in Clubcard vouchers for 15 of LivingSocial deal pounds for the duration of the scheme ...

Sainsbury's extends Nectar partnership for seven years

By Matthew Chapman, 23 February 12, 12:40

-vaunted Clubcard scheme. Cliona Lynch, Verdict analyst, said: "It is no surprise Sainsbury's want to continue ... connections and is more attractive for customers. "The Clubcard is very different because it is exclusive ...

Tesco must find a new role for Clubcard

By Alan Mitchell, 15 February 12, 10:00

Clubcard was once the golden goose of marketing, but should Tesco re-evaluate what the scheme means ... and analysis of Tesco's recent profit warning, one thing was missing: mention of its Clubcard loyalty programme. If Clubcard, and the data it generates, is Tesco's not-so-secret weapon and engine of success, why hadn't it seen its problems coming and acted to head them off? Is Clubcard, once the star of loyalty marketing ...

Marketing Cover Story: With Tesco feeling the heat, where next for Clubcard?

By Staff, 15 February 12, 10:00

(bottom), said: "We wanted the cover to convey a sense of ambivalence can Tesco's Clubcard pull off a ... recognition and respect, or they go elsewhere. "How Tesco reacts to this may see the Clubcard propelled ...

Editor's comment: Clubcard: reinvent or face extinction

By Noelle McElhatton, 15 February 12, 12:00

Legend has it that in 1994, when Clubcard was unveiled to Tesco's then-chairman Lord MacLaurin, he ... . Since then it has been marketing heresy to question Clubcard. Until, that is, the recent profit warning; now the arguments querying Clubcard's future are convincing. A release from behavioural targeting company Criteo underscores Clubcard's naysayers, revealing that Waitrose is to use Criteo's technology ...