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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

filtered through country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

the 'trusted adviser'; an indomitable rock and source of sage advice about your company and industry. Maurice ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

By Alex Brownsell, 10 February 12, 12:00

's share of UK new-car sales market Source: SMMT ...

Exploring licensing's new gaming frontier

By Eva MacIntosh, 10 February 12, 10:00

as an additional revenue source and are considering in-game advertising,' says Mikkel Vejlgaard, the brand's chief ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

are very careful about how they filter messages.' People's reliance on personal networks as a source ...

Sector Insight: Vitamins and supplements

By Jane Bainbridge, 08 February 12, 12:00

from their diet. Women are heavier users than men. Source: Mintel UK estimated retailer value sales of vitamins and supplements, by sector ( m) Source: Mintel estimates Reasons for taking vitamins/supplements, July 2011 (%) Source: GMI/Mintel Base: 1086 internet users aged 16 ...

Brand barometer: Men's deodorants - which is most prominent on the web?

By Gemma Charles, 03 February 12, 02:00

country-specific sources of information (e.g. Google, Twitter, YouTube, etc, in the UK) to find the key ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

By Gemma Charles, 03 February 12, 01:00

journeys in London on busy days during the Olympics Source: TfL ...

Do consumers really care about eco-packaging?

By David Benady, 03 February 12, 10:00

as the worst offender for excessive packaging Source: Toluna research for Marketing Power points ...

Supermarket sweep for in-store Wi-Fi

By Matthew Chapman, 03 February 12, 08:30

According to one industry source Asda, Morrisons, Tesco and Sainsbury's are planning to roll Wi-Fi out beyond the trial stage within 12 months. An Asda spokeswoman confirmed the supermarket was trialling Wi-Fi but said it wanted to "keep details under wraps until we're confident which bits our ...