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From 1930s 'Brand Man' to today: the evolution of the brand manager

By Alan Mitchell, 25 May 12, 12:00

. Brand Manager's Today Isabelle Maratier (right) has been Guinness' Western Europe brand manager for a few years. The biggest part of her job, she says, is 'nailing what motivates' Guinness consumers ... , you can get overlooked, she notes, although this is not a problem for Guinness. 'But you still have ...

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

The 'Summer of Sports' campaign, run in partnership with the Right To Play charity, will focus on an attempt to secure the Guinness World Record for the world s largest simultaneous 100 metre sprint on either 16 or 17 June. A series of ads on platforms including Xbox Live and MSN will encourage ...

Apple cements most valuable brand status as UK's giants slide

By Daniel Farey-Jones, 22 May 12, 08:46

other one is Guinness. While it s facing challenges in Europe it s got a very large business ... UK brands not only Guinness but HSBC and Vodafone." Follow Daniel Farey-Jones on Twitter ...

Brand barometer: Gorillaz for Converse viral ad reviewed

16 March 12, 09:00

: Pensions and Guinness ... " with an old-school provider. Guinness, 'round up your mates' Guinness's online ad encourages people ...

Brand Health Check: Baileys

By Gemma Charles, 01 March 12, 12:00

, Diageo merged his role into the Guinness marketing team. Meanwhile, Baileys' marketing strategy ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

By Loulla-Mae Eleftheriou-Smith, 27 February 12, 09:14

.88 17 Marks Spencer 65.37 18 Apple 64.55 19 Guinness 63 ...

Guinness eyes Guinness World Record for St Patrick's Day

By Gemma Charles, 17 February 12, 12:15

Guinness is aiming to engage hundreds of thousands of consumers around the world by attempting ... To take part in setting this world record, fans of St Patrick s Day and Guinness-drinkers will be able to make an online pledge via Facebook or www.guinness.com or join a St Patrick s Day party ... Patrick s Day (17 March), GWR adjudicators will be stationed at Guinness events around the globe to count ...

Helen Edwards: Agencies and accusations of plagiarism

By Helen Edwards, 15 February 12, 08:00

-winning campaigns for Honda, Guinness, Olympus and Aero (see 30 seconds, below). As with so much in commercial ... spot for Guinness when it took an idea director Mehdi Norowzian had previously shown the agency and made it with a different director. Norowzian filed a lawsuit against Arks and Guinness ...

Sector Insight: Beer

By Jane Bainbridge, 15 February 12, 12:00

for Guinness. He started his career at Heinz. Jacco van der Linden, marketing director, Heineken ... by more than 13% between 2008 and 2010. Guinness: Pressure on Guinness with stout market ...