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Carlsberg UK unveils San Miguel Fresca

By Gemma Charles, 30 January 12, 01:30

-time lager brands such as Sol, Corona and Brahma. ... The new sub-brand, San Miguel Fresca, is described by Carlsberg as a "refreshing, crisp sunshine lager, best served chilled with a wedge of lime". "Fresca" is a word often used in Spain to describe a thirst-quenching, chilled drink. Developed as a result of a strategic partnership between Carlsberg UK ...

Heineken rolls out second 'Open your World' ad on VoD

By Gemma Charles, 18 January 12, 12:25

Created by Wieden Kennedy Amsterdam, the 30-second execution follows the 'Heineken Legend' as he woos his date on a night out. The ad, called 'The Date', is complemented by a musical score featuring the Bollywood track 'Jaan Pehechaan Ho'. Bruce Reinders, brands director for premium lagers ...

Advertising Agency of the Year : VCCP

By Alex Brownsell, 13 December 11, 09:00

UK market dominated by European lagers and domestic ales and ciders. Brand-owner Molson Coors ...

Heineken apes Diageo and signs major global Facebook ad partnership

By Gemma Charles, 08 December 11, 11:40

. Two of the company's other lager brands, Kingfisher and Dos Equis, are also in the top seven beer ...

Corona Extra unveils tropical experiential drive on London's Southbank

By Gemma Charles, 05 December 11, 01:00

Lager brand Corona Extra is launching Corona Extra Summer - a pop-up beer garden designed

Stella Artois launches Christmas-themed packaging and ads

By Gemma Charles, 14 November 11, 09:30

marketing to tap into its heritage as a lager crafted originally for Christmas.

Brand of the Year 2011 shortlist

By Staff, 09 November 11, 12:00

travel partner. Foster's Lager brand Foster's has continued its comedy ... .8% premium bottled lager. By mid-October, it had claimed an 8.8% volume market share. Help ...

Heineken rugby sponsorship hits 20 years and £100m

By Gemma Charles, 21 October 11, 09:25

The agreement continues the lager brand's long-standing association with international rugby, having first sponsored the Rugby World Cup in 1995. The relationship sees Heineken maintain access to a package of worldwide rights, including use of Rugby World Cup 2015 event marks and designations ...