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Malibu launches VIP-themed Facebook app as part of summer style activity

By Sarah Shearman, 23 May 12, 11:42

The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content, they receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

By Loulla-Mae Eleftheriou-Smith, 18 May 12, 08:30

impact on guest satisfaction and loyalty. The whole revitalisation of Sheraton is based on our ... heavily in our loyalty programme, Starwood Preferred Guest (SPG), and we communicate heavily to our ... satisfaction and loyalty, and we measure loyalty based on overall satisfaction, likelihood to return ...

Adwatch (May 16) Top 20 recall: Bird's Eye

By Zaid Al-Zaidy, chief strategy officer, TBWA\London, 15 May 12, 11:26

-label products make it nearly impossible for brands to justify a premium and build loyalty. As great ...

O2 Priority Moments crowdsourcing favours Nando's

By Nick Batten, 15 May 12, 09:00

Launched in July 2011, the location-based loyalty scheme for O2's 22 million customers has delivered money-saving deals and enhanced everyday experiences from brands such as HMV, BHS, Odeon, French Connection and Zizzi. Now the mobile network is inviting users to put forward the brands they would like ...

Industry view: Does M&S's new value food range hit the spot?

By Matthew Chapman, 14 May 12, 01:00

on introducing a loyalty CRM platform if they really want to play successfully in this space. Jamie Matthews ...

2012: The year of NFC contactless payments?

By Sarah Shearman, 11 May 12, 12:00

is to launch later this year. The app is available only to members of the Starbucks Loyalty programme ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

is that these big promotions and deep cuts are not building brands and consumer loyalty. In many cases ...

The Social Monitor: Mobile hands social power to its users

By Marketing, with Yomego, 09 May 12, 12:00

. Don't follow Apple Apple's approach to social media relies on unshakeable brand loyalty ...

Nectar introduces Gift Horse brand character to promote online discounts

By Sarah Shearman, 08 May 12, 11:40

Loyalty scheme Nectar is introducing a brand character called 'Gift Horse', as part

King of Shaves takes on Gillette with online subscription offer

By Loulla-Mae Eleftheriou-Smith, 02 May 12, 08:30

Consumers who subscribe online to the 'King of Shave Sub' will receive an Azor 4 razor handle and three cartridges. Each month, consumers will receive three replacement cartridges in the post, plus additional loyalty benefits such as discounts on the brand's other grooming products. Consumers ...