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The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

to sign an exclusive deal with online music video-sharing site Vevo in the UK. Its Lynx deodorant brand ... with musicians,' says Selena Sykes, the Lynx marketing manager who led the campaign. 'Bringing both worlds ...

Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

strategies for Dove, Vaseline, Radox, Lynx and Dove Men+Care. He started his Unilever career as a graduate ...

Brand Manager of the Week: Lucy Green

02 May 12, 12:00

favourite ever marketing campaign? I'm loving Lynx's 'Attract the chaos' at the moment. Do you have ...

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

media marketing for its Lynx Excite campaign. ASOS, British Gas, McDonald s and John Lewis have ... ASOS Dr Pepper the Pepperhood (Coca-Cola) Zone Lynx Excite Unilever Skoda Fallon Skoda ...

Unilever to mark sustainability efforts through corporate campaign

By Loulla-Mae Eleftheriou-Smith, 25 April 12, 09:50

range, across brands such as Ben Jerrys, Lynx, Dove and Sure. Unilever began using its corporate ...

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

Skip to table Lynx does two things consistently well: pitch its ads at its core market ... of these girls. They buy into the concept that even if you're a nerd, 'the Lynx effect' will make all your dreams come true. It is like an ad version of Nuts. This is, in part, achieved by Lynx's use of a self ...

Brand Manager of the Week: Cristina Astorri

04 April 12, 08:00

is Lynx 'Angels will fall', a fantastic example of an integrated campaign. What is your all ...

Adwatch (April 4) ) top 20 recall: The Guardian

By Gareth James, Executive creative director, TMW, 04 April 12, 12:00

( ) The Guardian Bartle Bogle Hegarty/ PHD 23 19= ( ) Lynx Attract ...

Lynx sponsors panda mating programme at Edinburgh Zoo

By Loulla-Mae Eleftheriou-Smith, 19 March 12, 12:50

Lynx, the Unilever-owned grooming brand, is sponsoring the giant panda mating programme ... The sponsorship programme feeds into Lynx's existing body of marketing activity for Attract, its ... may be nearing. Neither panda will be wearing Lynx, but the brand has placed an ad next to the feed from the "panda cam" on the zoo's website . Kieran Danaher, Lynx Attract brand manager, said ...

Brand barometer: Social media performance of Lynx

By Gemma Charles, 16 March 12, 09:00

A look at the performance of Lynx in social media over the past four months. ... NOVEMBER Despite the launch of Lynx's new fragrance, Final Edition, conversation focused on the AAR's ban of a Lynx digital campaign and a separate poster ad. DECEMBER Scantily clad models ... . JANUARY After dominating the male market for 27 years, Lynx announced plans to release a women ...