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Brand barometer: Carbonated drinks - which is most prominent on the web?

By Gemma Charles, 10 February 12, 03:00

of nodal analysis to identify key words and phrases relevant to the target audience. This is achieved ... , third-party research into target audience behaviours, and finally nodal analysis of associated key words ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ...

Marketing Guru on... keeping ahead of the youngsters

By Will Harris, 10 February 12, 02:00

Saatchi used to describe his boss Michael Howard as wise. It's an old-fashioned word - and, indeed ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

By David Benady, 10 February 12, 10:00

high-quality word of mouth, strong PR and alluring packaging without investing in TV. Innocent ...

Marmite aims to spread love with Facebook e-cards

By Sarah Shearman, 10 February 12, 09:15

programmes that trigger advocacy through word of mouth. ...

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

The public are invited to send messages of love to livesites@bt.com, tweet them with the hashtag #loveisallaround or text the word love and a 120-character message to a designated number. The messages go live from today (9 February). Messages that must be held until Valentine's Day itself should be emailed ...

Helen Edwards: Who takes responsibility for a brand's past mistakes?

By Helen Edwards, 08 February 12, 12:00

is what good brands do. The error lies in the choice of words: "Dow was never there." Then who was ...

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

CRM programmes and trigger advocacy through word of mouth." Magnus Cormack, director of strategy ...

Is it wise for a brand to outsource marketing to cut costs? The Marketing Society Forum

08 February 12, 08:00

NO - FIONA MCANENA BRAND DIRECTOR, GROUP MARKETING, BUPA In this instance it doesn't mean marketing, does it? It means promotion, marketing activation, or that dreaded word, 'marcoms'. Marketing involves people across a business in shaping its capability to deliver customer value. It's 'the process ...

Brand Manager of the Week: Steve Cooper, Marketing director, Feel Good Drinks

08 February 12, 12:00

- Describe yourself in three words. Understated. - What would you be if you weren't a marketer? I did a physics degree fully intending to become a teacher. It never happened. - What advice would you give someone starting their marketing career? Get experience in other areas so you ...

Change4Life tackles sensible drinking mission

By Gemma Charles, 06 February 12, 08:00

of beer a day triple the risk of developing mouth cancer and double the risk of developing high blood ...

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Digital Channel Manager (Marketing / Retail Banking), Harnham Search and Selection
£40000 - £60000 per annum, London
Design Lead (Mobile), Propel
£40000 - £45000 per annum + 45000 + Excellent Benefits, South East London
New Business Exec | c. £42k + benefits | central London, Bruzas & Co
to £42k + benefits and bonus, central London
Principle Analyst (Marketing & Insight), Harnham Search and Selection
£40000 - £60000 per annum, London