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Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

By Maisie McCabe, 17 May 12, 12:53

British Airways' 'To Fly. To Serve.' ad campaign was designed to help the airline "reach out to a different clientele" and reignite "passion and belief" internally after a turbulent decade for the air...

Consumers use social commerce to validate purchases with peers

By Nicola Clark, 23 February 12, 08:00

Consumers are using social commerce applications to give their purchases the "validation of the crowd".

Time Out's marketing director Booth exits for The Hut Group

By Arif Durrani, 01 February 12, 08:30

Time Out, the London lifestyle magazine and media group, has lost its marketing director Andrew Booth to online retailer The Hut Group.

Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE

25 January 12, 12:00

Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK.

Elle magazine creates app and campaign for Nokia 700

By Sophie Maden, 14 October 11, 08:30

Elle magazine has created an app and marketing campaign to promote Nokia's latest smartphone, the Nokia 700.

MAGAZINE ABCs: Brands continue to invest in print despite Sky retreat

By Arif Durrani, 19 August 11, 11:47

Customer publishing, once dismissed as vanity publishing, accounted for six of the top 10 largest circulating magazines in the first six months of the year, and a quarter of all titles in the Top 100.

Curbs on marketing and media proposed by childhood review

By Gemma Charles, 06 June 11, 12:01

The long-awaited Bailey review on the commercialisation and sexualisation of childhood has called for a number of clampdowns that will have a direct impact on the marketing and media sectors.

Bombay Sapphire builds on history with Imagination campaign

By Maisie McCabe, 14 April 11, 12:20

Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global marketing campaign, called 'Infused With Imagination', inspired by the heritage of the product and brand.

British Curry Club launches Chaat! magazine

By Katherine Levy, 31 March 11, 10:47

The British Curry Club, the commercial organisation dedicated to the promotion and growth of the Indian food industry, is launching a curry magazine called Chaat!.

Noelle McElhatton appointed editor of Marketing

By Staff, 15 December 10, 01:00

Haymarket Brand Media has appointed Noelle McElhatton as editor of Marketing. She takes over from Gareth Jones, who leaves this month to join the digital agency Lbi.