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Cadbury signs deal with ITV to lift Spots V Stripes

By Maisie McCabe, 09 June 11, 09:00

Cadbury, the Kraft-owned chocolate brand, has signed a marketing partnership with ITV, incorporating the game show 'Minute to Win It', as part of its Spots V Stripes London 2012 activity.

Everton extends deal with Chang

By John Reynolds, 26 November 10, 01:15

Everton Football Club has signed a £12m three-year sponsorship deal with Thai beer company Chang, extending its existing commercial relationship with the brand.

Pernod Ricard in push for Brancott Estate wine

By Loulla-Mae Eleftheriou-Smith, 24 November 10, 09:36

Pernod Ricard UK, the global wines and spirits company, has launched an integrated marketing campaign to push its New Zealand wine brand, Brancott Estate.

Ford Galaxy sponsors summer cinema screenings

By Maisie McCabe, 02 July 10, 09:00

Ford is to sponsor a series of family outdoor cinema screenings at stately homes in August and September, to promote the release of its latest Galaxy model.

Waitrose promotes Clerkenwell store opening with pavement ads

By Fiona Ramsay, 19 November 09, 10:10

LONDON - Waitrose is promoting its new store in Clerkenwell with a green marketing campaign.

Miller beer campaign promotes support of live music event The Mill

By Staff, 18 June 09, 09:45

LONDON - Miller Brands UK is running an ad campaign in Scottish cinemas to highlight Miller Genuine Draft's sponsorship of its ongoing live music events The Mill, which is held in Glasgow and Edinburg...

Outdoor advertising firm taps into Swine Flu concerns with free hand-sanitizer units

By Sarah Johnson, 18 May 09, 03:55

LONDON - Hand sanitizing units carrying adverts are being trialled in the UK to encourage consumers to wash their hands to prevent to spread of Swine Flu.

Crisis uses 'clean' graffiti to promote Hidden Gigs

By Becky Wilkerson, 27 April 09, 12:35

LONDON - Crisis is promoting its 'Hidden Gigs' campaign through the innovative use of 'clean' graffiti on the streets of London.

Appletiser advertises on Tesco ATMs

By Miranda Fitzgerald, 23 December 08, 10:20

LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via atmAd, on 1000 cash machines at Tesco stores around the UK.

Digital Cinema Media replaces branding iron idents

By Nicola Clark, 22 December 08, 12:00

LONDON - Cinema advertising group Digital Cinema Media has unveiled its new idents, which feature clips from well-known films including Pirates of the Caribbean.