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Brands line up for final slice of Harry Potter

By Maisie McCabe, 15 June 11, 08:55

Anchor butter, LG and Audi are among the brands that have seized the chance to advertise during the opening week of the final Harry Potter film, released on 15 July and expected to deliver 4.9 million...

Bombay Sapphire builds on history with Imagination campaign

By Maisie McCabe, 14 April 11, 12:20

Bombay Sapphire, the Bacardi-owned gin brand, has launched a multimillion pound global marketing campaign, called 'Infused With Imagination', inspired by the heritage of the product and brand.

Petfood brand bids to raise profile

By Daniel Farey-Jones, 04 August 10, 03:00

Petfood brand Nature's Menu is to run its first TV ad, which will be seen first in the cinema around animal comedy 'Cats and Dogs 2' from today (4 August).

Warner Bros appoints Frank to international marketing role

By Mark Banham, 30 July 10, 11:40

Warner Bros Pictures has appointed ESPN Europe managing director Lynne Frank as executive vice president of international marketing.

Orange overhauls cinema ads after seven years

By Sara Kimberley, 30 April 10, 11:37

LONDON - Mobile company Orange is overhauling its cinema Gold Spots ads for the first time in seven years, consigning its popular Orange Film Funding Board concept to the archives.

HMV Nipper logo howls for The Twilight Saga: New Moon

By Arif Durrani, 16 March 10, 02:35

LONDON - HMV is to transform its iconic trademark dog logo (Nipper) into a howling wolf from next week, to promote the launch of the latest vampire film, 'The Twilight Saga: New Moon'.