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Brand barometer: Volkswagen Polo viral campaign reviewed
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
Brand barometer: Network Rail viral campaign reviewed
Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung, Popchips and Call of Duty.
Brand barometer: Nivea viral campaign reviewed
Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover and Virgin Media.
Brand barometer: TNT viral campaign reviewed
Unruly evaluates the latest viral campaign from TNT, with "ones to watch" from Tippex, Peugeot and Barclays
Consumers use social commerce to validate purchases with peers
Consumers are using social commerce applications to give their purchases the "validation of the crowd".
Weighing up Twitter's branded adventure
The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?
Examining Facebook's plan to rule the web
Brands, agencies and partners describe their role in fuelling the world's biggest social network.
Is Facebook becoming the anti-social network?
Will criticism of Facebook for leaking personal data lead to a backlash from users?
Brand Health Check: MySpace
LONDON - Now lagging behind Facebook and Bebo, MySpace is crying out for a strategy rejig.
Behavioural targeting comes back in the spotlight
LONDON - Can consumer concerns about the monitoring of their online activity be allayed?
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