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Nike marketing boss attacks 'institutionally analogue' businesses

By Nicola Clark, 14 May 12, 09:00

To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

By Kim Benjamin, 04 May 12, 08:00

With real-time bidding promising to take hold in the UK, Kim Benjamin compares the RTB platforms used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers.

Brand Health Check: Friends Reunited

By Sarah Shearman, 05 April 12, 02:00

The trailblazing social network is relaunching with a focus on nostalgia.

Brand Manager of the Week: Cristina Astorri

04 April 12, 08:00

Marketing manager, LivingSocial

Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year

By Sarah Shearman, 08 March 12, 08:30

Senior director and head of marketing for EMEA has high hopes that the internet company's new products will help it fulfil its ambitions for 2012.

Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE

25 January 12, 12:00

Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK.

Careers: The business of one

By David Benady, 20 January 12, 11:00

For many marketers, securing a new job is top of their 2012 agenda, but even those who are not planning to jump ship should ensure that their personal brand is in order, writes David Benady.

Review of the Year: Media Brands of the Year 2011

By Nicola Clark, 15 December 11, 08:00

A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.

How to join the social club

By Melanie May, 28 November 11, 12:00

A tide of data is becoming available from social-media sources, but how can marketers establish what is useful to their brand, and integrate it with information from other sources, asks Melanie May.

Rethinking the recommendation economy

By David Benady, 18 November 11, 12:00

Despite Facebook's efforts to make its ad platform more attractive, there is still much debate about the value of social-media recommendations, writes David Benady.