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Brand Manager of the Week: Aoibheann Foley, brand marketing manager, ELLE

25 January 12, 12:00

Brand marketing manager, ELLEuk.com, ELLE, ELLE Decoration and Esquire, Hearst Magazines UK.

Marketing Reader Survey - win Amazon vouchers

By Staff, 03 December 09, 11:10

Getting the right information, at the right time and in the right format is a critical part of working life. Now is your chance to tell us what you want so we can better fit with your needs, by taking...

Customer publishers repurpose content for digital platforms

By Nicola Clark, 16 September 09, 02:00

LONDON - Customer publishers are weathering the recession relatively well, but unique challenges await them, as marketers maximise efficiencies. Nicola Clark looks at what lies ahead for the sector

Brand Manager of the Week

By Sarah Johnson, 05 May 09, 05:46

Nicola Pearson, brand manager, Motor Cycle News, Bauer Media

What it's really like inside The Economist

By Becky Wilkerson, 28 April 09, 08:30

We asked the marketing team at The Economist what it's like to work there

What it's really like inside Cosmopolitan

By Becky Wilkerson, 18 November 08, 08:30

LONDON - We asked the marketing team at Cosmopolitan what it's like to work there

Bauer makes a late entry to discount designer fashion site

By Alison Donnelly, 14 October 08, 08:30

LONDON - Bauer Media may find it hard to profit from its discount designer fashion site. The publisher's decision to launch into the e-tail sector with Cocosa.com has been described as too little, too...

Brand Health Check: Time Out

By Brand Health Check: Time Out, 23 September 08, 04:34

LONDON - After a 12% drop in circulation, is the title right to consider free distribution?

Magazine websites act as a lifeline for consumer magazines

By Alison Donnelly, 16 September 08, 02:46

LONDON - They may not provide enough standalone revenue to stop boardroom sweats about declining print circulation, but the latest figures indicate that magazine websites are on the up.

Media agencies pressure magazine brands during the downturn

By Nicola Clark, 19 August 08, 04:37

LONDON - Leonard Lauder once noted that lipstick sales rocket during a recession as consumers forgo larger luxuries for small treats. In the US, lipstick sales are tipped to rise by 38% this year.