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Nivea signs Euro 96 team mates for skincare push
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship of the England football team ahead of the Euro 2012 tournament.
Dove seeks 'brand love' with strategic shift to Facebook
Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections"...
Apple cements most valuable brand status as UK's giants slide
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Female marketers make their mark on Power 100
Four of the UK's top 10 marketers in the Power 100 are women, with a total of 27 women making the list.
Power 100: The UK's top marketers
Marketing unveils the definitive guide to the UK's most powerful marketers.
Vinnie Jones revealed as new face for 'Make Mine Milk' push
Vinnie Jones has today (11 May) been revealed as the latest high-profile celebrity to front the "Make mine milk" campaign to encourage consumers to drink low-fat milk.
Brad Pitt to be new face of Chanel No 5
Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.
Boots revamps pharmacies to reflect specialities
Boots is introducing a new look and feel to all of its pharmacies after a reappraisal of the business following changes to NHS service provision in the UK.
Save the planet marketing 'won't change consumer behaviour'
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.
Welsh rugby stars soften up with Dove Men+Care partnership
Unilever's Dove Men+Care grooming brand has signed a title sponsorship deal with the Welsh Rugby Union, in a move that will rename this autumn's test matches, the Dove Men Series.
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