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RBS Insurance division to rebrand as Direct Line Group

By Alex Brownsell, 09 February 12, 02:10

RBS Insurance Group, the insurance division which owns the Direct Line, Churchill, Privilege and Green Flag brands, is set to rebrand as Direct Line Insurance Group.

Barclays hires former Vodafone marketing chief Wheldon to brand role

By Alex Brownsell, 09 February 12, 10:27

Barclays has hired former Vodafone marketing chief David Wheldon to head up its global corporate reputation, amid the negative perception of the banking industry in the UK and overseas.

Social brands: Unilever shifts focus from social media to word of mouth

By Nicola Clark, 08 February 12, 11:20

Marketers are being urged to reappraise the value of fans and re-focus their social media activity on building long-term engagement.

City Index to boost brand with integrated push

By Matthew Chapman, 08 February 12, 08:00

Spread betting firm City Index is hoping to raise awareness and drive growth of its various offerings with a series of integrated marketing campaigns.

Tesco delays banking launch until 2013

By Alex Brownsell, 06 February 12, 10:47

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

By Amanda Mackenzie, 02 February 12, 01:00

Is the World Economic Forum at Davos in Switzerland merely a political talking shop, or can it provide real lessons for marketers to take away? Amanda Mackenzie, chief marketing and communications off...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

By Staff, 02 February 12, 12:14

TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set to take place in April.

Axa launches debut integrated campaign

By Sarah Shearman, 01 February 12, 12:38

Axa, the insurance and pensions group, has launched a major marketing campaign as part of its strategy to highlight how the business differs to its UK competitors.