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Apple cements most valuable brand status as UK's giants slide
Apple has extended its lead at the top of Millward Brown's annual ranking of the top 100 most valuable global brands, while UK brands including Tesco and O2 have slipped down the table.
Power 100: The UK's top marketers
Marketing unveils the definitive guide to the UK's most powerful marketers.
Scalextric rolls out Star Wars range
Scalextric will release the first ever products from its three-year global licensing partnership with the 'Star Wars' brand tomorrow (4 May).
Save the planet marketing 'won't change consumer behaviour'
Brands rolling out catch-all "save the planet" initiatives, such as Procter & Gamble's 'Future Friendly' drive, will fall foul of consumer complacency, according to new research.
Unilever tops 2012 Marketing Society Awards nominations
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence
Lego recruits Ben Fogle as first celebrity 'face' of brand
Lego has appointed presenter and adventurer Ben Fogle as the first celebrity face of its toy ranges in the UK.
Facebook's Everson urges marketers to 'make a bet on us'
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.
Thomas Delabriere resurfaces at Mars Chocolate
Mars Chocolate UK has hired former Innocent chief Thomas Delabriere as marketing director for its Bitesize portfolio.
Duracell to give Bunny mascot a voice after 39 years
The Duracell Bunny, the battery brand's silent brand mascot, will be given a voice for the first time to coincide with a Facebook campaign this Easter.
Marc Pritchard interview: How P&G 'cracked' social ROI
Marc Pritchard, global marketing and brand building officer at P&G, took questions direct from marketers, agency leaders and Marketing at last week's WACL dinner. Here we bring you highlights from tha...
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