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Government focuses on growth in new cross-Whitehall marketing strategy

By Gemma Charles, 22 May 12, 08:30

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.

Xbox recruits Chelsea stars for Summer of Sport campaign

By Matthew Chapman, 22 May 12, 08:30

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012 with a marketing campaign for its Xbox console featuring Chelsea footballers and a mass-participation 100...

VIDEO: Samsung marketer outlines Hope Relay goals

By Georgina Brazier, 16 May 12, 08:20

Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand's Olympic 'Hope Relay' initiative at London's City Hall.

Power 100: The UK's top marketers

By Nicola Clark, 15 May 12, 10:00

Marketing unveils the definitive guide to the UK's most powerful marketers.

VisitEngland defends £5m campaign after industry attack

By Loulla-Mae Eleftheriou-Smith, 15 May 12, 08:30

VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism.

Unilever tops 2012 Marketing Society Awards nominations

By Kim Benjamin, 01 May 12, 02:45

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

Twelve months on and the ICO is ready to enforce 'cookie' law

By Sarah Johnson, 30 April 12, 08:30

ABC Interaction 2012: David Evans, group manager, business & industry, Information Commissioners Office (ICO) says it now expects more from website owners faced with compliance to new 'cookie' regulat...

Cancer Research UK campaign supports removal of tobacco brands

By Loulla-Mae Eleftheriou-Smith, 27 April 12, 12:35

Cancer Research UK has created a hard-hitting marketing campaign to highlight the impact of tobacco packaging on children, calling for all branding to be removed from packs.

VIDEO: Launch of the M&S 'Shwopping' campaign

By Matthew Chapman and Georgina Brazier, 27 April 12, 11:31

Marketing caught up with Steve Sharp, the executive director of marketing at Marks & Spencer (M&S), to discuss the brand's newly launched 'Shwopping' campaign, fronted by Joanna Lumley.

Boris bids for Tech City to join London & Partners

By Loulla-Mae Eleftheriou-Smith, 26 April 12, 01:51

Mayor of London Boris Johnson is lobbying the Government to have Tech City Investment Organisation and its budget pulled into the capital's promotional body, London & Partners.