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M&S brings Valentine's Day model to life

By Matthew Chapman, 09 February 12, 12:25

Marks & Spencer is attempting to lure men who are seeking Valentine's Day gift ideas to its mobile website with an augmented reality-powered outdoor advertising campaign.

BT broadcasts Valentine's messages to the nation

By Matthew Chapman, 09 February 12, 11:16

BT is broadcasting Valentine's Day messages on its nationwide big screens, with the best ones appearing on the "infoband" at the top of the BT Tower in London.

Simon Calver quits LoveFilm for Mothercare

By Sarah Shearman, 08 February 12, 09:20

Simon Calver, the long-serving chief executive of LoveFilm, is taking on the task of turning around the struggling mother and baby retailer Mothercare, as its chief executive.

All Her Majesty's brands: 10 brands the Queen can't live without

By Staff, 07 February 12, 10:15

To celebrate Her Majesty's accession milestone this week, Marketing magazine thought it fitting to compile a list of the Queen's must-have brands, from the monarch's favourite chocolate to her underwe...

Groupon buys data start-up Adku to boost personalisation

By Sarah Shearman, 07 February 12, 10:03

Groupon, the group deals service, has acquired data personalisation start-up Adku for a reported $10m (£6.3m).

Reebok set to relaunch controversial EasyTone shoes range

By Sarah Shearman, 07 February 12, 08:30

Reebok is mounting a European relaunch of its EasyTone sports shoes, backed by fresh research into their toning effects, following previous complaints made to regulators about its advertising claims.

Marketers need to work on loyalty activation, research claims

By Matthew Chapman, 06 February 12, 12:23

Marketers are not doing enough to make customers activate loyalty programmes, with two in five (39%) people not using all the loyalty programmes they are enrolled in, according to findings from ICM Re...

Tesco delays banking launch until 2013

By Alex Brownsell, 06 February 12, 10:47

Tesco is delaying the rollout of a full banking proposition, after announcing its flagship current account product will not be available until next year.

Escada relaunches 90s perfume range on Facebook

By Loulla-Mae Eleftheriou-Smith, 03 February 12, 12:12

Escada, the luxury women's brand, has launched an eight-week Facebook campaign with a retro feel to promote the re-release of scents such as Sexy Graffiti from 20 years ago.