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NBA gets serious about cracking UK
The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?
Brand barometer: Coffee shops, which one is most prominent online?
Starbucks is the most prominent, followed by Costa
From 1930s 'Brand Man' to today: the evolution of the brand manager
The role of the brand manager has changed beyond recognition; today's practitioners are more akin to magazine editors, writes Alan Mitchell.
Brand barometer: Volkswagen Polo viral campaign reviewed
Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen
The changing face of music tie-ups
The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand as well as its many products, at the same time as steadying the ship.
Brand builder: Under Armour
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
Twitter UK chief Tony Wang has said that British companies are setting the bar for digital campaigns.
Brand Manager of the Week: Malcolm Parkinson
UK country manager, Welch's
My Secret Work Weapon: My iPhone acts as an office when I'm out in the field
My secret work weapon is my iPhone; it's basically an all-round office that's with me all the time.
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