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Sector Insight: soap, bath and shower

By Jane Bainbridge, 09 May 12, 09:30

Viewed as essentials, recessionary cutbacks have failed to hit cleansing products.

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

Adwatch (April 18 ) Top 20 recall: Lynx

By Matthew Heath, chief strategy officer, LIDA, 18 April 12, 12:00

Haircare product ad maintains the brand's personality, but needs a stronger creative idea

ISBA conference: with brands getting over their first crush on social media, what happens next?

By Gemma Charles, 27 March 12, 04:00

ISBA's annual conference reflected the increasing importance of online, with the issue of social-media ROI topping the agenda.

Brand barometer: Nappies, which one is most prominent online?

By Gemma Charles, 23 March 12, 08:00

Pampers is the subject of the largest number of discussions, with Huggies in second place

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates who gets what out of these deals and highlights the winners and losers from direct relationships wit...

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.

Sector Insight: Surface cleaning and care

By Jane Bainbridge, 22 February 12, 09:14

There has been an increase in sales of antibacterial and multipurpose products for the cleaning and care of hard surfaces as consumers seek good-value, germ-killing lines.

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?