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Taking a punt on digital
LONDON - High-street bookmakers such as William Hill are targeting fresh audiences online, writes Chris Ellery.
How brands can reach bloggers
Influencing online opinion-formers has become an increasingly important way of reaching consumers, but many brands are still struggling to connect effectively with bloggers, writes Nicola Clark
Top five green initiatives in marketing in 2009
LONDON - Tesco and Starbucks are among the brands to launch major green initiatives in 2009.
Top five consumer trends in 2009
LONDON - Marketing identifies the five most important consumer trends of 2009.
Top five career moves in marketing in 2009
LONDON - Mark Lund and Gill Barr are among the major players who changed jobs in the marketing industry in 2009.
Top 10 marketing moments 2009
LONDON - From 'you'-centred marketing, to Waitrose launching its Essential range and the dominance of Twitter, Marketing looks at the top 10 marketing moments of the year.
Marketing's Adwatch of the Year 2009
LONDON - In a year when supermarkets positioned themselves as consumers' most 'trusted allies' during the recession, it comes as no surprise that they dominate our Adwatch of the Year table of most-re...
Top 10 ads with the highest recall in a single week in Adwatch 2009
LONDON - A Confused.com commercial with people commenting on the ease of use on its new website scored the highest recall at 783% in a single week in Marketing's Adwatch of the Year during 2009.
AMV BBDO, McCann Erickson and DLKW top agencies in Marketing's Adwatch of the Year 2009
LONDON - For the third year in a row, commercials produced by the team at Abbott Mead Vickers BBDO made it into Marketing's weekly Adwatch ranking of ad recall during 2009 more often than any other ag...
Carat, MediaCom and OMD top media agencies in Marketing's Adwatch of the Year 2009
LONDON - TV commercials placed by Carat appeared more often than any other media buying and planning agency in Marketing's weekly Adwatch ranking of ad recall during 2009.
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