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What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.

Adwatch (Oct 19) - Top 20 recall: Halifax

By Craig Mawdsley, Joint head of planning, Abbott Mead Vickers BBDO, 19 October 11, 12:00

The high-street banking brand has opted for an ad with a familiar approach.

Adwatch (Oct 12) - Top 20 recall: Moneysupermarket

12 October 11, 12:00

The price-comparison site has struck back in the battle to be memorable.

Adwatch (Oct 5) - Top 20 recall: Barclays

By Neil Dawson, Chief executive, BETC London, 06 October 11, 01:00

The bank has found a way to inject humour into what is really a dry, generic message.

Sector Insight: Debit and credit cards

By Jane Bainbridge, 28 September 11, 12:00

The financial crisis and resultant austerity measures have slowed growth, but the creditand debit-card sector is still thriving, writes Jane Bainbridge.

Adwatch (Sept 7) - Top 20 recall: HSBC aims for peace of mind

By Giles Hedger, group chief strategy officer, Leo Burnett, 07 September 11, 12:00

The bank has steered clear of product demonstration to sell peace of mind.

'Humble' marketing: Banking on better

By Alex Brownsell, 23 June 11, 12:00

Financial-services brands are trying to appeal to consumers' practical concerns. By Alex Brownsell

Adwatch (4 May) - Top 20 recall: Direct Line tries a new approach

By Kate Waters, Strategy Partner, Now, 04 May 11, 03:23

Well-crafted campaign turns traditional insurance sell on its head to gain consumer trust.

Adwatch (20 April) - Top 20 recall: NatWest aims to be helpful

By Sid McGrath, Planning partner, Karmarama, 20 April 11, 12:00

NatWest's 'helpful banking' campaign imparts a subtle message of atonement and reassurance.

Brand Health Check: RBS

By Rachel Barnes, 01 April 11, 09:00

The bailout and bonus furore continues to hamper the bank's customer relations.

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