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NBA gets serious about cracking UK
The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?
The changing face of music tie-ups
The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms
The truth about lying on your CV
Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment
Brand Barometer: Social media performance of Ann Summers
A look at the performance of Ann Summers in social media over the past four months.
Sector Insight: Childrenswear
The impact made by supermarkets has led to fierce competition and lower prices.
When social media turns bad: dealing with negative comments
The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
Sector Insight: DIY retailing
Retailers' fortunes have been mixed amid post-recession changes in spending.
The truth about youth: Do you know Generation Z?
Brands targeting young people should avoid the 'cool' trap and focus on trust
Brand Barometer: Social media performance of Converse
A look at the performance of Converse in social media over the past four months
Nissan's soaring sales: the strategy behind the success
The marque is intent on sustaining the remarkable growth in its UK share
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