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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

Brand barometer: Volkswagen Polo viral campaign reviewed

24 May 12, 12:00

Unruly evaluates the latest viral campaign from Volkswagen, with "ones to watch" from Hovis, T-Mobile and SureMen

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

Brand barometer: Network Rail viral campaign reviewed

18 May 12, 08:00

Goviral evaluates the latest viral campaign from Network Rail, with "ones to watch" from Samsung, Popchips and Call of Duty.

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

Sector Insight: betting shops

By Jane Bainbridge, 15 May 12, 10:29

Gaming machines are improving the odds for growth in a stagnating market.

Brand barometer: Top five Premier League football clubs, which one is most prominent online?

By Gemma Charles, 04 May 12, 08:30

Manchester United is the most prominent, followed by Tottenham Hotspur

Brand barometer: Nivea viral campaign reviewed

04 May 12, 08:00

Goviral evaluates the latest viral campaign from Nivea, with "ones to watch" from Bing, Range Rover and Virgin Media.

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?