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NBA gets serious about cracking UK

By John Reynolds, 25 May 12, 11:00

The National Basketball Association (NBA) is one of the world's biggest and most respected sports organisations, but can it finally build the brand in the UK this year?

The changing face of music tie-ups

By Sarah Shearman, 24 May 12, 11:00

The proliferation of digital music has led big brands to shift toward collaborations with music artists across a variety of platforms

The truth about lying on your CV

By Suzy Bashford, 17 May 12, 01:00

Former Yahoo! chief Scott Thompson denied lying on his CV, but the story is a reminder of the danger of 'embellishing' credentials as social media transforms recruitment

When social media turns bad: dealing with negative comments

By David Benady, 26 April 12, 12:00

The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?

Sector Insight: DIY retailing

By Jane Bainbridge, 25 April 12, 09:00

Retailers' fortunes have been mixed amid post-recession changes in spending.

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

Brands targeting young people should avoid the 'cool' trap and focus on trust

Nissan's soaring sales: the strategy behind the success

By Alex Brownsell, 19 April 12, 10:00

The marque is intent on sustaining the remarkable growth in its UK share

Procter & Gamble, Heineken and Diageo: who wins and who loses in direct brand deals with Facebook?

By Adam Woods, 06 March 12, 10:00

Last year Diageo and Heineken inked large-scale direct deals with Facebook. Adam Woods investigates who gets what out of these deals and highlights the winners and losers from direct relationships wit...

Weighing up Twitter's branded adventure

By Sarah Shearman, 17 February 12, 08:00

The platform has launched its branded pages, but are they valuable enough to persuade companies to part with £25,000 for the privilege of operating one?

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.