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Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, what must marketers do, asks Rachel Barnes.

Brands eye a share of booming digital health sector

By Sarah Shearman, 30 January 12, 09:00

Several leading brands are targeting the burgeoning health data market, writes Sarah Shearman.

Top trends for marketers from CES 2012

By Eric Bader, president and chief strategy officer, worldwide, Initiative, 18 January 12, 12:00

For those who missed out on the Consumer Electronics Show, Marketing asked Eric Bader, president and chief strategy officer, worldwide, at media network Initiative, to outline the show's most salient ...

Brand barometer: Sony, Nintendo & Microsoft - which is most prominent on the web?

By Gemma Charles, 13 January 12, 05:00

Sony was the topic of the most user generated content during a single week, compared to its competitors Nintendo and Microsoft.

Is social commerce gaining traction?

By Adam Woods, 02 December 11, 12:00

As shopping in a social context takes off, brands are starting to experiment, writes Adam Woods.

The Chinese are coming

By Rachel Barnes and Sarah Shearman, 30 November 11, 12:00

Exclusive research shows that awareness of Chinese brands in Europe is low, but experts say that is about to change. By Rachel Barnes and Sarah Shearman.

What niche social networks can do for your brand

By Sarah Shearman, 25 November 11, 12:00

With RBS, HSBC and Manchester United all planning their own social networks, marketers are split on whether customised platforms are a better option than Facebook, writes Sarah Shearman.