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Brand Barometer: Social media performance of Audi
A look at the performance of Audi in social media over the past four months
Adwatch (May 2) Top 20 recall: Audi
The brand highlights its strong heritage as an auto innovator while promoting its latest cars.
Nissan's soaring sales: the strategy behind the success
The marque is intent on sustaining the remarkable growth in its UK share
Brand barometer: Luxury cars, which one is most prominent online?
Jaguar is the subject of the largest number of discussions, with Porsche in second place
Sector Insight: Motorcycles and scooters
European brands are taking a greater share of the UK market as the depreciation of sterling causes the retail prices of brands such as Honda, Yahama and Suzuki to increase.
Sector Insight: Vehicle recovery
The sector has been hit by the economic crisis because it relies on an increase in the number of cars on the road for growth, but market leader AA remains a strong brand.
Brand barometer: Social media performance of Mercedes-Benz
A look at the performance of Mercedes-Benz in social media over the past four months.
Sector Insight: Car retail
The squeeze on consumer spending, higher vehicle running costs and changing buying strategies are proving tough for car retailers, writes Jane Bainbridge.
Adwatch (Sept 21) - Top 20 recall: VW Golf Cabriolet goes deep
Insight about the relationship between car and driver taps into deeper themes.
Adwatch (Aug 10) - Meerkat toys a hit with audience
The consistent evolution of and creative dedication to the meerkat idea is inspiring.
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