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Brand barometer: Coffee shops, which one is most prominent online?

By Gemma Charles, 25 May 12, 08:30

Starbucks is the most prominent, followed by Costa

The truth about youth: Do you know Generation Z?

By Loulla-Mae Eleftheriou-Smith, 20 April 12, 10:00

Brands targeting young people should avoid the 'cool' trap and focus on trust

Brand barometer: Fast-food chains, which one is most prominent online?

By Gemma Charles, 02 March 12, 01:40

McDonald's has the highest share of voice while 43% of conversations about Burger King express annoyance that it has a 25p charge on card transactions.

Digital killed the marketing star

By Eva MacIntosh, 24 February 12, 01:00

With some Facebook campaigns now showing significant ROI, do recent cuts at Coca-Cola, PepsiCo and Procter & Gamble signify a shift away from traditional marketing.

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

By Rachel Barnes, 07 December 11, 12:00

Delegates who gathered at The Marketing Society's annual conference were left in no doubt whatsoever about the competition UK brands face from a wave of emerging markets.

Profile: Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC

By John Reynolds, 06 April 11, 12:00

Jennelle Tilling, vice-president of marketing, UK and Ireland at KFC, believes the brand has a place at the table. Interview by John Reynolds.

Fast food chains split on calories

By John Reynolds, 15 March 11, 06:00

Brands with opposing stances on displaying calorie details are sizing up the risks.

Small marketing team, global remit

By Suzy Bashford, 03 March 11, 12:00

Is the fashion for smaller, 'global' marketing teams simply a ruse to enable cuts, asks Suzy Bashford.

The best brands of 2010: choose your winner

By Staff, 21 October 10, 08:00

As expected, The Marketing Society Brand of the Year 2010 award in association with Marketing and ITV is being hotly contested. The marked achievements of those brands in the running are outlined belo...