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Brand barometer: Coffee shops, which one is most prominent online?
Starbucks is the most prominent, followed by Costa
Adwatch (May 16) Top 20 recall: Bird's Eye
Birds Eye's Polar Bear campaign is good not great
High times for booming energy-drinks sector
Buoyed by innovation, the energy-drinks market is growing rapidly, and is now the UK's third-biggest soft drinks category
Adwatch (May 2) Top 20 recall: Florette
The salad has ignored platitudes about provenance and 'passionate farmers'
First tobacco, now alcohol?
A proposal to make plain packaging mandatory is a new worry for drinks brands.
When social media turns bad: dealing with negative comments
The avenues for instant feedback afforded by social networks often result in a stream of negative comments from consumers, but how should marketers react?
Adwatch and Webwatch (April 25 ) Top 20 recall: Tesco
Chain's '£5 off £40' offer ignores its fundamental strategic problems
The truth about youth: Do you know Generation Z?
Brands targeting young people should avoid the 'cool' trap and focus on trust
Sector Insight: Cereal, energy and snack bars
The growth of cereal bars as a breakfast substitute makes this a vibrant market.
Brand Barometer: Social media performance of Creme Egg
A look at the performance of Creme Egg in social media over the past four months
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