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Brand barometer: Lagers, which one is most prominent online?

By Gemma Charles, 20 April 12, 12:01

Heineken is the most prominent, followed by Molson Coors' Carling.

Brand barometer: Children's charities, which one is most prominent online?

By Gemma Charles, 05 April 12, 10:00

Save the Children is the most prominent, with NSPCC, Barnardo's and UNICEF UK closely behind.

Brand Barometer: Social media performance of Change4life

By Gemma Charles, 30 March 12, 12:00

A look at the performance of Change4Life in social media over the past four months

Brand barometer: High street banks, which is most prominent on the web?

By Gemma Charles, 17 February 12, 08:00

RBS has the highest share of voice while 97% of conversations about insurance were related to the Young Driver Insurance offered by The Co-operative Bank

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

The organisation is rolling out its 'Great' activity to 14 cities worldwide following an injection of government funding, writes Loulla-Mae Eleftheriou-Smith.

The joy of sex marketing

By Loulla-Mae Eleftheriou-Smith, 10 February 12, 12:00

From producers of condoms to retailers of sensual accessories, sex-related brands still walk a fine line when marketing their goods to the public, writes Loulla-Mae Eleftheriou-Smith.

Cookie consent: how to stay on the right side of the law

By Rachel Barnes, 09 February 12, 11:30

As the May deadline for cookie compliance approaches, Rachel Barnes asks, what must marketers do?

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.

Charities: when money's too tight to mention

By John Reynolds, 16 September 11, 01:00

Brands securing tie-ups with charities are tending to reduce their focus on a financial angle in favour of an emphasis on less costly and more complex forms of partnership, writes John Reynolds.