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Marketing the Queen: brands face a Diamond Jubilee balancing act

By Rachel Barnes and Matt Chapman, 05 April 12, 10:00

The marketers seeking brand sponsors and partners for events to market the Queen's Diamond Jubilee have much to consider, write Rachel Barnes and Matt Chapman.

Brand barometer: UK airlines, which one is most prominent online?

By Gemma Charles, 16 March 12, 08:30

British Airways is the subject of the largest number of discussions, and Flybe was more discussed than Virgin Atlantic

VisitBritain embarks on global campaign to attract tourists beyond the Olympics

By Loulla-Mae Eleftheriou-Smith, 16 February 12, 10:00

The organisation is rolling out its 'Great' activity to 14 cities worldwide following an injection of government funding, writes Loulla-Mae Eleftheriou-Smith.

What do you do when the prime minister comes knocking?

By David Benady, 02 February 12, 01:00

When politicians express negative opinions about brands and their advertising, marketers start to worry about regulation. But what should they do to defend their businesses, asks David Benady.

Q&A: Thomas Cook's Michael Johnson on brand strategy, life after the Redknapps, online challenges and that TUI campaign

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 11:39

Michael Johnson, marketing director of Thomas Cook, explains what is behind the new brand direction and the role marketing will play in the brand's success

Thomas Cook's marketing chief on the fight to save the 170-year-old business

By Loulla-Mae Eleftheriou-Smith, 26 January 12, 12:00

The tour operator had an awful 2011 and is banking on product-led ads to turn its fortunes around. By Loulla-Mae Eleftheriou-Smith.

Sport's 'crown jewels' must step up their game to come out of Olympics shadow: Three sponsors explain how to do it

By John Reynolds, 20 January 12, 07:00

Brands affiliated with non-Olympic events must try harder to stand out this year, or risk pouring money down the drain.

Sector Insight: Hotels

By Jane Bainbridge, 18 January 12, 12:00

While chains in the UK have proved resilient to the effects of the recession, questions remain over how the 2012 Olympics and Jubilee celebrations will affect London hotels.

The most irritating ads of 2011

By David Benady, 10 January 12, 01:00

As our research into 2011's most irritating ads reflects, marketers are under increasing pressure to create high-impact TV ads, but is it worth being annoying to be remembered, asks David Benady.