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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

By Rachel Barnes, 10 May 12, 12:30

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Starbucks marketer Ian Cranna on changes at the coffee chain

By Gemma Charles, 19 April 12, 10:00

Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing

My Secret Work Weapon: Variety is the key when it comes to your armoury

By Hazel Detsiny, Vice-president, marketing, foods and ice cream, Unilever UK & Ireland, 28 March 12, 09:00

The secret is that I have more than one secret weapon.

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

By Rachel Barnes, 23 March 12, 12:00

Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes.

How brands are innovating their way out of the 'squeezed middle'

By Nick Hughes, 23 March 12, 09:00

With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough place to be. Big brand owners' surprising response is to innovate at the premium end.

Brand Manager of the Week: Lisa Harrison

20 March 12, 12:00

VMS brand manager, PharmaCare Europe

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

By Mark Thomson, Olympics and international director, Royal Mail, 14 March 12, 08:30

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

Brand Manager of the Week: Alex Balzaretti

14 March 12, 08:30

Project director London 2012, Hornby.

Consumer insight: what marketers need to know about the New Type A woman

By Nicola Clark, 28 February 12, 08:00

She is your most important consumer and she hasn't been affected by the economic downturn. Nicola Clark unveils a category of female who will shape future brand marketing strategies.

Marketing's Adwatch of the Year 2011

By Gail Kemp, 13 December 11, 09:00

Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.